Daniel enjoyed drinking cocktails and bartending for those he loved. He
was an entertainer, but there was one thing that always frustrated him - the
low-quality glassware he had in his pantries because it was the only thing
he could afford. The glasses were thin and easily breakable, which not only
made his passion of home bartending more difficult, but also left a bad
impression on his loved ones.
Despite the challenges, Daniel was determined to make the best of the situation. In college he studied as a Chemistry major, where he was introduced to the world of making glass, including borosilicate and crystal. He began experimenting with different ways to improve the glasses, using his creativity and technical skills to come up with innovative designs. Before long, he had created a set of glasses that were not only beautiful, but also incredibly durable. Encouraged by the positive response from his friends and family, Daniel decided to take his passion to the next level. He started his own glassware brand, named “Khen,” and quickly gained a reputation for producing highquality, stylish glassware that was made to last.
As the business grew into other areas of homeware, Daniel never lost sight of his mission - to create quality products that would make people’s lives better. Khen is dedicated to helping people create beautiful, unique homes without having to sacrifice on price. The brand ensures that everyone can experience the same feeling of joy and pride that Daniel, Founder of Khen, felt when he first discovered the perfect glassware set. Everyone wants to create a personal space that is special to you and your family, and Khen is here to help make that happen.
At Khen, we commit to innovative practices so that we can provide recognizable, beautiful products at accessible prices. We strive to be the global leader in providing affordable prices for high-quality glassware products that enhance the daily lives of our customers through innovative design and superior craftsmanship.
Ways to convert your traffic to sales
To make your blog an effective sales machine, integrate your product into your content in a way that doesn’t scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.
Provide useful, relevant information. Show prospects how to use your product, give them instructions or how-tos, and/or entertain them.
Showing making procedure is a good way to guarantee product quality
Include a variety of different forms of content. Photographs and videos are particularly important because readers tend to be visual and want to see your product in action.
Get customer attention by clean visual and video
Make it easy to buy by eliminating stumbling blocks to purchase. Don’t assume customers know which item you’re talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.
Article credit: Heidi Cohen (https://heidicohen.com/use-blog-to-sell/)